Jen Saxton

Founder & CEO Tot Squad

Jennifer Saxton is the Founder & CEO of Tot Squad, a mobile baby gear service whose mission is to improve car seat safety and provide convenience and peace of mind to busy parents. Tot Squad provides car seat installations, baby gear cleaning, and stroller repairs in partnership with retailers. Credited by The New York Times as having created a new industry, Tot Squad has raised close to $2MM with its “juggernaut aspirations” to transform the baby world.

Based in LA and with operations in San Diego, New York City and Washington DC, Tot Squad also has a national network of more than 200 car seat technicians to service growing B2B partnerships and is scaling via franchising. Her work with Tot Squad has also been featured in The Wall Street Journal, CNBC, Entrepreneur Magazine, INC Magazine, Fast Company, Bloomberg BusinessWeek, and Forbes, among others.

Jennifer received her MBA from the Kellogg School of Management at Northwestern University, her BS in Math at Duke University and has been a CPST since 2009.

My Sessions

Tips for Car Seat Success!!

Commisary Dining Room

Learn some tips for finding the right seat for your little one from a panel of CPSTs from various Car Seat companies. Did you know that 4 out of 5 car seats are not installed or used properly?  This panel shows the synergistic relationships that exist among various Car Seat companies and their daily strides […]

Car Seat Safety